Welcome to our tax guide for self employed influencers and bloggers
Are you a self employed influencer or blogger looking for help with your business accounts and personal tax returns?
About the Author
Sarah Blundell is a Fellow of the Association of Chartered and Certified Accountants (ACCA) and has more than 20 years of experience in the accounting field. As the founder of her own practice, she focuses on delivering outstanding fully digital services tailored for small businesses.
Sarah is a fully qualified chartered accountant with the ACCA. The Association of Chartered Certified Accountants is a global body for professional accountants that commits to acting in and upholding the public interest. This means you can be assured of our professional conduct and that your best interests are part of our core values.
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In this article we discuss:
- Introduction
- The Value Of A Good Accountant
- When Do I Need to Declare My Influencer Earnings?
- When Do I Need to Tell HMRC I Am Self Employed?
- How Do I Register as Self Employed With HMRC?
- What If I Have Made A Financial Loss?
- When Do I Need to File A Self Assessment Tax Return and Pay Tax?
- What Income Do I Pay Income Tax And National Insurance On?
- What Allowable Expenses Can I Claim On My Tax Return When I’m A Self Employed Influencers and Bloggers?
- What Self Employment Expenses CAN’T I claim On My Tax Return?
- Can Making Pension Contributions Save Me Tax?
- How Do I Pay Any Tax Liability Due?
- What Are the Tax Thresholds and Rates for Self Employed?
- What Records Do I Need to Keep?
- How Can I Keep My Accounts & Business Finances Organised?
- Meeting Key Deadlines
- Do I Need to be VAT Registered?
- Should I Set Up A Limited Company?
- What About Making Tax Digital (MTD)?
- Further Information
This tax guide aims to give self employed influencers and self employed bloggers who earn money from social content, a better understanding of the influencer tax requirements side of their income.
We also cover paying taxes. Many social media influencers and bloggers may struggle with understanding their reporting responsibilities in this area.
We cover when content creators need to declare income from their social media accounts to HMRC, how to register as a self employed influencer or blogger, self assessment taxes, paying tax and completing an annual tax return.
This guide is for both sole traders and limited companies. Any limited company guidance will be shown in blue text.
Working for yourself as a blogger or social media influencer to generate income has so many benefits. Many social media content creators treat their work as a full time job, many do it as a hobby. If you’re making money from your social media content, you are considered a business. Taxes can be a daunting area for many.
Simple Taxes are here to change that. An online accountancy service which specialises in UK taxes, accounts and self assessment tax returns for the self employed. Let your personal assigned accountant worry about the tax obligations and requirements side of your business for you. We will offer advice and keep you tax efficient.
While using a professional accountant isn’t a legal requirement, it can be extremely beneficial. They will ensure you remain compliant with HMRC and Companies House legislation and tax obligations when it comes to your tax affairs. They should also be able to save you tax, saving you money in the long run.
When your gross sole trader income (before expenses are deducted) goes over the £1,000 trading allowance in a tax year (6th April to 5th April), you will need to sign up for self assessment to inform HM Revenue that you are self employed. You must complete a self assessment tax return to pay any income tax and NI due on your self employment income.
If you setup a limited company and become a company director, you should register for self assessment. This is because any money you withdraw from your company will need to be declared as income on your self assessment tax return.
Once the tax year ends on 5th April, you will need to inform HMRC and register as self employed by 5th October.
When Do I Need to Tell HMRC I Am Self Employed?
When your gross income (before expenses are deducted) goes over the £1,000 trading allowance in a tax year (6th April to 5th April), you will need to inform HMRC you are self employed.
Once the tax year ends on 5th April that you exceed £1,000, you will need to inform HMRC by 5th October.
How Do I Register as Self Employed With HMRC?
This can be done online through the HMRC website. Or Simple Taxes can do this for you.
When you register as a sole trader, you will need to provide various personal information such as your name, address, date of birth, national insurance number, etc.
Once HMRC have processed your registration, you will receive your unique taxpayer reference number in the post. You will need this reference number to be able to file your self assessment tax returns.
What If I Have Made A Financial Loss?
If you make a loss in the tax year, due to your allowable expenses paid exceeding your income received, you will have no income tax bill, but you must still declare your self employment figures to HMRC. The loss can be carried forward and offset against future self employment profits. Alternatively, if you have employment income, the self employment loss can be set off sideways against your employment income, which may result in a tax rebate.
Limited company losses can also be carried forward against future profits, or carried back one year to receive a rebate if you originally paid corporation tax in the previous year.
When Do I Need to File A Self Assessment Tax Return and Pay Tax?
The tax year ends on 5th April each year. You then have until 31st January the following tax year to file your tax return and pay any tax due on any profits after expenses are deducted.
If your tax liability exceeds the £1,000 trading allowance you will be required by HM Revenue & Customs to make payments on account towards the following tax year. The exact amount of payments on account are due on 31st January and 31st July.
What Income Do I Pay Income Tax and National Insurance On?
You will pay tax and National Insurance on your self employment profits. This is your total gross income in the tax year, less any business related expenses from your photography business. If you have other income that is untaxed income you will pay tax on this via your self assessment tax return tax bill.
As a social media influencer and blogger you will also pay tax on gifted products and experiences. These are called ‘payments in kind’. The market value of the gift must be included as income on your self assessment tax return.
Limited company directors pay tax on the money they withdraw from their company.
What Allowable Expenses Can I Claim On My Tax Return When I'm A Self Employed Influencer and Blogger?
When calculating your taxable income for the year in your influencer business, you can claim allowable business expenses against your income from your freelance social media and blogging work, to arrive at your taxable profit figure.
Below is a list of sole trader business expenses you can claim as a social media influencer and blogger in your tax returns against your income. You can deduct the below tax deductible expenses from your self employed income as a business expense when you are a business owner, to help reduce your tax bill.
🧾 Accountancy fees – for your accountant, e.g. Simple Taxes
📢 Advertising & marketing – website hosting, business cards, flyers, social media content, images, etc.
💸 Bad debts – unpaid invoices or earnings
🏦 Bank charges – business bank account fees
📚 Bookkeeping software – e.g. QuickBooks (<—– use this link for 90% off for 7 months)
🛡️ Business insurance – e.g. PolicyBee for protection
💻 Computer software – editing tools like video/photo software
👥 Employees – hiring photographers, editors, consultants, etc
📷 Equipment & tools – cameras, lighting, tripods, drones
🏠 Home office – work-from-home expenses
👩 Influencer Marketing – For example: Social Cat
⚖️ Legal & professional fees – contracts, advice, services
📦 Materials & stock – props, non-gifted products bought for reviews
📱 Mobile telephone – business phone costs
🚗 Motor vehicle costs – travel for work purposes
🎓 Professional subscriptions – memberships relevant to your niche
📬 Registered office address – 1st Formations to protect your home address
🏢 Rent & rates – premises or storage space costs
✉️ Stationery & postage – office supplies and mailing
🎓 Training – courses to improve skills
🧳 Travel, hotels & subsistence – trips related to work
👕 Uniform – branded clothing or workwear
What Self Employed Expenses CAN’T I Claim On My Tax Return?
Below are some examples of costs that CAN’T be claimed as an expense on your tax return:
- Any items used for personal
- Business trips that are extended to personal trips
- Childcare costs
- Client entertaining
- Fines e.g.: parking, speeding, unpaid tolls
- Food/meals unless working away from home
- Gym memberships
- Journey from home to usual workplace
- Late payment and filing penalties from HMRC
- Life insurance payments, unless ‘relevant life’ policy
- Uniform which can be seen as dual purpose
- Wages, tax and NI for yourself when trading as a sole trader
Can Making Pension Contributions Save Me Tax?
You might be curious about whether your private pension contributions can help you save on taxes. The good news is that they can, depending on your situation.
For sole traders, while pension contributions aren’t considered a business expense, they can still be advantageous when filing your self-assessment tax return if your earnings exceed £50,000. Your basic rate tax band can be increased by the amount you contribute to your pension.
If you operate a limited company, paying your pension contributions directly from the company into your pension fund is a very tax-efficient strategy. These contributions qualify as allowable expenses, which means you can benefit from corporation tax relief.
Online pension providers like Pension Bee offer a fantastic user-friendly platform to help you start building your pension savings.
How Do I Pay Any Tax Liability Due?
You can pay any tax and national insurance contributions you owe using your online HMRC account, after you submit your self assessment tax return.
If you don’t have an online login you can set one up here.
Alternatively, you can see here the other methods of paying your annual self assessment tax return bill to HMRC.
What Are the Tax Thresholds and Rates for Self Employed?
When you’re self-employed, your tax isn’t one flat rate — it’s made up of a few different layers depending on how much profit you make.
Instead of listing figures here, it’s much easier (and more accurate, as rates can change) to refer directly to HMRC’s official pages:
- Income Tax rates: https://www.gov.uk/income-tax-rates
- National Insurance (self-employed): https://www.gov.uk/self-employed-national-insurance-rates
- Dividend tax rates (if you also take income from a limited company): https://www.gov.uk/tax-on-dividends
In simple terms, your tax is usually made up of:
- Income Tax on your profits
- National Insurance contributions
- Possibly dividend tax if you operate through a limited company
If you’re unsure how this applies to you, it’s always worth finding out, so you’re not caught off guard later in the year.
What Records Do I Need to Keep?
When you are self employed you are legally required to keep all of your income and expenses business records (business account bank statements, sales invoices, purchase and expenses invoices), for 6 years plus the current tax year.
This is in case HMRC ever ask you for proof of your figures. They can issue penalties if the required documents not available.
How Can I Keep My Accounts & Business Finances Organised?
Here are a few tips for keeping accurate up to date records and keeping on top of your business income and business expenses, which will in turn help you complete your self assessment tax return at the end of the tax year:
- Open a business bank account – this keeps all of your business money (income and allowable expenses) in one place, separate to your personal income, making completing your year end tax return 100x easier. A bank account is a legal requirement if you are trading as a limited company. Online banks such as Monzo offer low fees and a quick setup.
- Use accounting software such as Quickbooks – keep on top of your bookkeeping so you can see how your business is performing, and track expenses. Need help with bookkeeping and setting up Quickbooks? Simple Taxes can help.
- Keep all your business expenses receipts and bank statements in one place – either by cloud storage like Google Drive, Quickbooks, or in a box.
Meeting Key Deadlines
As a self-employed social media influencer and blogger, it is good practice to stay on top of key dates and deadlines is crucial to avoid complications with your tax and National Insurance contributions. Here are some important dates and tips to keep in mind:
- Self-Assessment Deadline: The deadline for submitting your self-assessment tax return is 31 January following the end of the tax year. Make sure to file your return and pay any tax liability due on your profit by this deadline to avoid penalties.
- Self-Assessment Payment on Account Deadline: If you expect to owe more than £1,000 in tax, you’ll need to make payments on account towards your tax liability. These payments are due on 31 January and 31 July each year.
- Limited company accounts filing deadline: 9 months after your year end. The exact date can be found by searching your company name on the Companies House website.
- Limited company confirmation statement deadline: 12 months after your date of incorporation. The exact date can be found by searching your company name on the Companies House website.
- Limited company monthly director payroll deadline: The 19th of each month. A director payroll for the optimum amount will ensure limited company directors get their annual qualifying year towards their state pension.
By meeting these key dates and deadlines and keeping accurate records, you can ensure you’re staying on top of your tax and National Insurance contributions and filing obligations as a self-employed social media influencer and blogger.
Do I Need to be VAT Registered?
If your total self employed business sales before expenses from your business surpasses the VAT threshold within a year, you’ll need to register for VAT. Currently, this threshold is set at £90,000.
You can easily register online via your Government Gateway account on the HMRC website. For more details on VAT registration, you can visit the HMRC site HERE.
Should I Set Up A Limited Company?
If you are currently trading as a sole trader, as your sole proprietorship expands, switching to a Limited Company might be a smart move. This change can provide several advantages, including limited liability that protects your personal assets from business obligations, enhanced tax efficiency through improved planning strategies, a more professional image that can attract customers and suppliers, and greater ease in securing funding.
However, as a separate legal entity, it also brings some drawbacks, such as increased administrative responsibilities, potentially higher accounting fees, additional tax responsibilities such as corporation tax, and reduced privacy since your business information will be accessible on Companies House. It’s wise to consult an accountant if you have any questions about setting up a photography company.
What About Making Tax Digital (MTD)?
Making Tax Digital (MTD) is HMRC’s move towards a fully digital tax system. Instead of doing everything through one big Self Assessment tax return at the end of the year, self-employed people will gradually move to keeping digital records and sending updates to HMRC using approved software throughout the year.
This doesn’t happen all at once — it’s being introduced in stages. From April 2026, it will apply to sole traders with income (before expenses) over £50k, and more people will be brought in over the following years.
What this means for you in real terms is:
- You’ll need to keep your bookkeeping up to date in software
- You’ll submit updates to HMRC during the year, rather than just once annually
- You’ll need MTD-compatible software like QuickBooks to stay compliant – see our discount link at the top of this blog for an introductory 90% off.
👉 You can read more about Making Tax Digital directly on the HMRC website here:
https://www.gov.uk/government/publications/making-tax-digital
Further Information
For further guidance on self employment, please read the HMRC guidance here.
If you are unsure how much tax you need to pay, need help with your taxes, tax relief and tax return get in touch with our expert team today at www.simpletaxes.co.uk.
Send your details to Simple Taxes today, for excellent communication help and a fast reply within 24 hours from your own dedicated accountant.
Disclaimer
The information contained in this blog is for general information purposes only, and not for accounting and tax advice. You should speak to a qualified professional about your specific circumstances before acting upon any of the information in this blog.
We are happy to be affiliates for several of the suppliers mentioned in this blog and across our website. This means that if you decide to make a purchase after clicking one of our links, we might earn a commission at no additional cost to you. We suggest these suppliers because we believe they offer valuable products and services, not just because of the small commissions we could earn
Last Updated: April 2026
